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The Advertisment on radio from planning before testing.  
BESTS 

Tags: Advertisment, radio

Radio for present-day day the most undervalued channel of distribution advertisments in Ukraine. The Reason established situations is cut in разнонаправленности vector applicable effort advertisers and radio station.

	Radioreklama, on efficiency yielding only TV, for present-day day occupies one of the last places in Ukraine, amongst channel of distribution advertisments. On радиорекламу in advertising budget european and american companies is conducted beside 10%, in Ukraine - 4%. Given estimation of the advertising services radio station advertiser, голосующих кошельком, is the most objective for present-day day.
	Increasing of the cost license Nacsovetom Ukraines on questions of the television and broadcastings in 8 once since 2008, will serve the weighty pro of the revising politicians granting the advertising services радиокомпаниями. Inevitably and increasing of the real prices for ethereal time for advertiser.
	The Critiques in the address Nacsoveta Ukraines on questions of the television and broadcastings today sounds from representatives small and average радиокомпаний, which did not spare due attention to increasing quality provided to advertising services. Today all got accustomed to 100% profitability of the embedded facilities, and 2 - 3 recoupment инсвестиций, embedded in license, is considered as threat bankruptcy. The Advertiser anymore wants to pay the money for "ethereal air" simply, he needs the factors to efficiency of the advertising campaigns, which for present-day day rather low on ukrainian radio station.
	Making the full-fledged subdivisions on planning the advertising campaigns on radio, fabrication advertising materialov.otvechayuschih modern requirements quality implies the additional set high skilled personnel. Regrettably, проводимая before present-day day radio station policy "has bought the pail of ethereal time - get;receive roller in gift" has brought about that that such specialist on territory of the Ukraine today units. Undervalued at its time manager radio station, today practically all of these have an own aspic on production advertising аудиоматериалов, and their will rather difficult. However, majority these aspic is today limited only by performing the technical requirement on fabrication advertising спота, зачастую can not offer such types of the services as: testing advertising спотов, expert operation on correspondence to advertising material nut physical feature to target auditorium, formation graphics output in airwaves advertising спота (медиапланирование), monito
	The Advertisment on radio with медиа-studio "Paradoxxx" - a comprehensive program: аудит already called on advertising campaigns on radio, development to concepts of the promotional trailer, formation медиа plan for radio of the advertisment, fabrication advertising audio material, testing the audio roller in circle of the representatives to target auditorium, renting advertising спота in airwaves radio station, monitoring the undertaking to advertising campaign on radio, analysis result.
	Media-studio of the advertisment "Paradoxxx"

Lister: Varvar2000
Source: Media-studio of the advertisment "Paradoxxx"

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