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Common Elements and Information Found in a Business Plan
INFORMATIVE 
Tags: Business, Plan, Business Plan, Company, New Product, Entrepreneur, Marketing, Finance, Production, Manufacturing
A business plan can be seen as a collection of sub-plans including a marketing plan, financial plan, production plan, and human resource plan. The business plan has many forms. There is however a format that is typical:
| 1. | Executive summary which explains the basic business model and gives a rationale for the strategy |
| 2. | Background which gives ashort history of company and provides background details such as age of company, number of employees, annual sales figures, location of facilities, and forms of ownership |
| 3. | Background of key personnel including owners, senior managers, managing partners, head scientists and researchers |
| 4. | Marketing elements including the macroenvironment, competitive environment, industry, customer priorities, product strategy, pricing strategy, promotion strategy, distribution strategy |
| 5. | Production and manufacturing including a description of all processes, production facility requirements (size, layout, capacity, location), inventory requirements, equipment requirements, supply chain requirements and fixed cost allocation |
| 6. | Finance details including source of funds, existing loans and liabilities, projected sales and costs, break even analysis, expected return, and monthly pro-forma cash flow statement |
| 7. | Finally, human resource needs such as assigned responsibilities, training required, skills required, union issues (if any), compensation, skills availability, and new hiring |
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