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How to Advertise with Big Posters
HOW TO 
Tags: poster printing, posters
Advertising with big posters can mean investing a little more money, but with a little extra time, the return on poster printing will be more than satisfying. Here are some great advertising tips to increase memory retention of viewers for that eye-catching poster.
| | Advertising with big posters can mean investing a little more money, but with a little extra time, the return on poster printing will be more than satisfying. Here are some great advertising tips to increase memory retention of viewers for that eye-catching poster. |
| | Step 1: Decide How Big |
| | Know what size your poster printing requires for a proper fit. The standard for a small poster is the 11 x 17. This is common and will not stand out much in a crowd of posters, but using it on its side for a banner style poster adds some uniqueness without spending any extra money. An 18 x 24 is best used for a slightly bigger poster, and removes the crammed look of the 11 x 17, providing a little more space when needed. The more common large poster size is the 24 x 36. This size can fit a lot of content or can handle enlarged content for viewing from a distance. Last, the largest poster printing size is the 25 x 39. This will really show your willingness to give the extra effort when advertising a product, service, or cause. Plus, there’s nothing like overwhelming the competition with the largest advertisement in each location. |
| | Step 2: Find a Partner |
| | Partner up for convenience and cost savings. Find a partner with a service or product that does not compete against what you are advertising but that has the same target market as you. You can save money on both poster printing and distribution cost and maybe even receive free mentoring and consultation from someone who has an established brand, or years of experienced marketing. |
| | Step 3: Follow the Competition |
| | Place your posters in competitive locations. Competition can stimulate creativity while observing other marketers’ placements. Customers of your competitors will notice if your posters are always in the same areas and may even give you a try, especially if your offer is something the competitors don’t provide. Once the connection is made, if you miss a niche or particular hot spot to place posters, the consumer will still think of your advertisement when the competition is advertising there. |
| | Step 4: Design the Poster |
| | Design the content and layout of your poster printing, keeping in mind that it should be oriented to your target market. Make an irresistible offer, one that’s not been made before, and balance the amount or graphics versus text needed to communicate your message. After the main message is stated, the extra content should support the message without overwhelming it. And be sure to limit the types of fonts and color variations you use to avoid a cluttered look that hides the all important message. |
Lister:
Kaitlyn Miller
Source:
Design and Print
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