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Maria Sharapova's Endorsements
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Tags: Sharapova, Canon, tennis, money, rich, advertisements, cash, ads, Nike, camera
Maria Yuryevna Sharapova (born April 19, 1987) is a Russian professional tennis player. Sharapova's endorsements have earned her considerably more than she has won in tournament play. At the end of 2006, she was the world's highest-paid female athlete. Here are some of her endorsements:
| | Gatorade - Sharapova will star in a Gatorade ad that will launch in early 2007 and she'll immediately start appearing on packaging in Italy and Australia. At nearly $1 million a year, Sharapova will be one of Gatorade's highest earning endorsers.
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| | Tropicana - part of the PepsiCo deal with Gatorade |
| | TAG Heuer - In December 2004, she signed a deal with Swiss sports watch TAG Heuer to become their latest "sport and glamour" ambassador. |
| | Nike Inc. - Sharapova has been known to wear somewhat eccentric or revealing outfits from Nike on court, best exemplified by a Breakfast at Tiffany's-inspired dress at the 2006 U.S. Open, which many admired for its use of sequins and futuristic neckline. She also has been featured in several Nike marketing campaigns, including one advertisement in 2006 that has her walking and riding through the streets of New York City and Arthur Ashe Stadium while everyone around her sings "I Feel Pretty" until she returns a serve with her trademark loud grunt.
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| | Prince Sports, Inc. - Sharapova has committed to a "lifetime" of sponsoring the only tennis racket brand she's used as a pro. The endorsement deal will last until the end of her playing career and beyond. |
| | Canon Inc. - Sharapova promotes both their office and camera products.
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| | Motorola - a fee, plus a mobile phone and all her mobile phone bills paid, plus a share of the income of downloads from HelloMoto/Maria. She was criticized at the U.S. Open by some members of the American press for holding a RAZR to her ear at roughly the same time her father was seen talking on a similar phone, as this may have violated the United States Tennis Association's no sideline-coaching rule. |
| | Pepsi - Sharapova did a Pepsi advertisement in Japan
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| | Honda - Following her Wimbledon victory in 2004, Sharapova signed a one-year deal with automobile manufacturer, but the deal was only in Japan. |
| | Pamolive - Sharapova did this ad for deodarant
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| | Land Rover - In April 2006, Sharapova signed a three-year deal to endorse their vehicles. One source with knowledge of the deal said it was worth approximately U.S. $2 million per year. Sharapova gets a free Land Rover Range Rover Sport in Florida and a chauffeured Land Rover Discovery wherever she wants. |
| | Lady Speed Stick - Sharapova made this ad in early 2007 for women's antiperspirant and deodarant
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